One of the major advantages of small business has always been the relationships that staff and owners can develop with customers. Customers usually have direct access to the business owner and staff turnover, particularly if staff is family, tends to be low so customers get to know staff as staff get to know customers. In [...]

Last week a workshop participant at a seminar I was presenting in Melbourne asked the question “What’s the best and cheapest way for small business to promote their brand”? Such a great question and yet such a complex issue. A brand is so much more than a slogan, point of difference or consistent image, it [...]

A couple of weeks ago I was part of a panel speaking to businesses in the City of Stonnington about marketing in tough times. It was a delight that all three panel members choose to be optimistic rather than pessimistic. The podcast is now available and has handy hints for marketing when things are tough.