All businesses undertake marketing activities.  At the very least they get business cards, a brochure, a website, maybe they undertake advertising, direct marketing campaigns or other targeted promotions.  Increasingly businesses are finding that even their best marketing efforts are not achieving results.
Over the next couple of weeks I plan to highlight a range of factors [...]

It can take years to build up a brand.  As well as lots of money, hard work and consistent performance yet it just takes months to unravel a brand.  Let’s look at Qantas.  Qantas 10 years ago was undisputably one of the world’s best airlines known for safety, reliability, quality aircraft, professional and capable staff, [...]

What’s going on with sales teams?  I thought everyone was desperate for sales.  We hear it on the radio talk back about times being tough and needing customers. Apparently not!
In Melbourne this week.  A woman (let’s call her Mary) who has the money and the need was looking for a car.  She walked into three [...]