Websites to meet your budget and business requirements
The best marketing advice is tailored to each individual business. Every business sets different annual sales goals, has different resources available for marketing, has different customers and different business owners. Why then would a one size fits all website solution work? Often it doesn’t. What can result is a business over paying for website functionality they don’t or can’t use or business systems are kept at a pre-millenium level involving lots of different databases and paperwork.
AP Marketing Works assisted two businesses recently to achieve new websites.
Aim: To produce a website that would sell services and provide back end database smarts to tailor information for each customer. It was also important for the website to build the brand of the business and communicate the level of professionalism, expertise and skill the business owner brought to each pre-purchase inspection. AP Marketing Works assisted in sourcing the web developer, determining look, feel, flow and content of the site as well as writing some copy.
Aim: To develop an online brochure to showcase the depth of products and services provided by this boutique jeweller. In particular it was important to communicate the difference in value when comparing mass produced jewellery versus custom made jewellery. As this was Diamond Craft Jewellery’s first website developing the look and feel that projected an authentic image was vital.
AP Marketing Works sourced the web developer, devised the website content, project managed the process and wrote the copy for the website.
