Avoidance – Small Business Marketing Enemy No 1 Part 1
Avoidance is a natural human instinct and can be helpful in situations like avoiding being hit by a car. Avoidance in business however, can have a damaging effect and actually put your business at risk. Here are three common things business owners avoid and why.
1. Don’t want to hear negative feedback so avoid all forms of customer feedback
Benefits of avoidance
- Don’t have to change anything
- Don’t have to hear negative feedback
Cost of avoidance
- Potentially lose customers
- Become irrelevant in the market
Gains to be made
- Improved product or service
- Better relationships with customers
- Good ideas and positive feedback
2. Saying what needs to be said. Telling a customer you are late with their product or service
Benefits of avoidance
- Don’t have to deal with customer reaction
- Don’t have to be responsible for a ‘stuff up’
Cost of avoidance
- Customer will be annoyed
- It creates a drama
Gains to be made
- You will feel better
- Customer will appreciate your honesty
- Problem solved
3. Not looking at the financials – hoping things are ok
Many businesses let things ride for too long. Often stressed, it is easy to just hope things will get better – or freak out. Usually when you actually confront the situation you will find that it is never as bad as you thought.
Benefits of avoidance
- Not having to change anything
- Not having to face scary news
Cost of avoidance
- Anything from a little bit of money to losing your whole business
- Loss of control
Gains to be made
- Having the information to better run your business
I recently came across your blog and have been reading along. I thought I would leave my first comment. I don’t know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.
Margaret
http://businesseshome.net