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	<title>AP Marketing Works. Solutions in marketing, sales, advertising, market research, copy writing, training, customer service, promotions, business planning, coaching and strategy. Melbourne. &#187; Brain Food</title>
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		<title>Assumptions:  Business Booby Traps to Avoid</title>
		<link>http://apmarketingworks.com.au/Content/2010/02/assumptions-business-booby-traps-to-avoid/</link>
		<comments>http://apmarketingworks.com.au/Content/2010/02/assumptions-business-booby-traps-to-avoid/#comments</comments>
		<pubDate>Tue, 02 Feb 2010 06:27:26 +0000</pubDate>
		<dc:creator>Ailsa</dc:creator>
				<category><![CDATA[]]></category>
		<category><![CDATA[Brain Food]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Small  Business Tips]]></category>

		<guid isPermaLink="false">http://apmarketingworks.com.au/Content/?p=271</guid>
		<description><![CDATA[I experienced some strange business behaviour this January. It’s February now so I’m sure business behaviour will be back on track. Small Business is all about learning. The big lesson I’ve learnt recently is never to assume anything in business. Instead, try and employ contingencies to manage expectations and outcomes. Here are a couple of [...]]]></description>
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		<title>Economic Constipation not GFC hurting Small Business</title>
		<link>http://apmarketingworks.com.au/Content/2009/09/economic-constipation-not-gfc-hurting-small-business/</link>
		<comments>http://apmarketingworks.com.au/Content/2009/09/economic-constipation-not-gfc-hurting-small-business/#comments</comments>
		<pubDate>Tue, 29 Sep 2009 23:30:17 +0000</pubDate>
		<dc:creator>Ailsa</dc:creator>
				<category><![CDATA[Brain Food]]></category>
		<category><![CDATA[Small  Business Tips]]></category>

		<guid isPermaLink="false">http://apmarketingworks.com.au/Content/?p=217</guid>
		<description><![CDATA[This year in business has definitely been an interesting one.  One trend I have noticed is that consumers and other businesses are holding on to their money.  It&#8217;s not that they don&#8217;t have money &#8211; it&#8217;s just they are not letting it go and this is causing problems or more bluntly &#8211; it&#8217;s causing economic [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Small Business Owner&#8217;s Sick Policy</title>
		<link>http://apmarketingworks.com.au/Content/2009/09/small-business-owners-sick-policy/</link>
		<comments>http://apmarketingworks.com.au/Content/2009/09/small-business-owners-sick-policy/#comments</comments>
		<pubDate>Tue, 29 Sep 2009 06:38:33 +0000</pubDate>
		<dc:creator>Ailsa</dc:creator>
				<category><![CDATA[Brain Food]]></category>
		<category><![CDATA[Marketing Strategy]]></category>

		<guid isPermaLink="false">http://apmarketingworks.com.au/Content/?p=213</guid>
		<description><![CDATA[Sounds a bit crazy I know particularly if you are a one person band, but when you get sick how does your business cope? How do you manage your customers? How do you manage your recovery? If you are like me and many other business owners out there, we don&#8217;t have time to get sick [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Tough Times or Tough To Update Your Database?</title>
		<link>http://apmarketingworks.com.au/Content/2009/07/tough-times-or-tough-to-update-your-database/</link>
		<comments>http://apmarketingworks.com.au/Content/2009/07/tough-times-or-tough-to-update-your-database/#comments</comments>
		<pubDate>Wed, 15 Jul 2009 04:21:06 +0000</pubDate>
		<dc:creator>Ailsa</dc:creator>
				<category><![CDATA[]]></category>
		<category><![CDATA[Brain Food]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://apmarketingworks.com.au/Content/?p=197</guid>
		<description><![CDATA[Q:  When customers move on – how do you stop them from moving on from your business? A:  Keep contact details and follow up on returned mail. Why don’t businesses care enough about keeping customers to keep their databases updated?  The cost of changing a record is minimal compared to the cost of finding a [...]]]></description>
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		<title>Finding Opportunities in Pessimistic Times</title>
		<link>http://apmarketingworks.com.au/Content/2009/02/finding-opportunities-in-pessimistic-times/</link>
		<comments>http://apmarketingworks.com.au/Content/2009/02/finding-opportunities-in-pessimistic-times/#comments</comments>
		<pubDate>Tue, 17 Feb 2009 05:58:38 +0000</pubDate>
		<dc:creator>Ailsa</dc:creator>
				<category><![CDATA[Brain Food]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://apmarketingworks.com.au/Content/?p=105</guid>
		<description><![CDATA[One of the smartest questions for business owners to ask themselves is; have my customers been affected by the global economic crisis? If the answer is no then fantastic nothing to panic about (unless you want to add more stress to your life then fill your boots!) If the answer is yes again don&#8217;t hit [...]]]></description>
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		<title>Don&#8217;t Look a Complaining Customer in the Mouth</title>
		<link>http://apmarketingworks.com.au/Content/2008/12/dont-look-a-complaining-customer-in-the-mouth/</link>
		<comments>http://apmarketingworks.com.au/Content/2008/12/dont-look-a-complaining-customer-in-the-mouth/#comments</comments>
		<pubDate>Tue, 02 Dec 2008 10:18:10 +0000</pubDate>
		<dc:creator>Ailsa</dc:creator>
				<category><![CDATA[Brain Food]]></category>
		<category><![CDATA[Marketing Tips]]></category>

		<guid isPermaLink="false">http://apmarketingworks.com.au/Content/?p=75</guid>
		<description><![CDATA[If a customer who complains is a gift for business why do customers ignore them?  In my particular situation I wrote a detailed letter (yes very old school on paper with an envelope) to Qantas over really really bad service I received, I also emailed as well just to make sure and 6 weeks has [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>E-nnoying:  Overuse of email marketing</title>
		<link>http://apmarketingworks.com.au/Content/2008/11/e-nnoying-overuse-of-email-marketing/</link>
		<comments>http://apmarketingworks.com.au/Content/2008/11/e-nnoying-overuse-of-email-marketing/#comments</comments>
		<pubDate>Mon, 17 Nov 2008 00:21:02 +0000</pubDate>
		<dc:creator>Ailsa</dc:creator>
				<category><![CDATA[Brain Food]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://apmarketingworks.com.au/Content/?p=72</guid>
		<description><![CDATA[What can I say just because you can doesn&#8217;t mean you should!  I&#8217;m sure you have experienced the sudden increase in email newsletters promoting everything in the shop using a &#8216;one size fits all&#8217; method. It is unwanted, untargeted and e-nnoying!  When times are tough it is important not to don&#8217;t give in to negativity [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<item>
		<title>Eroding a Brand</title>
		<link>http://apmarketingworks.com.au/Content/2008/10/eroding-a-brand/</link>
		<comments>http://apmarketingworks.com.au/Content/2008/10/eroding-a-brand/#comments</comments>
		<pubDate>Thu, 30 Oct 2008 22:03:36 +0000</pubDate>
		<dc:creator>Ailsa</dc:creator>
				<category><![CDATA[Brain Food]]></category>
		<category><![CDATA[Marketing Tips]]></category>

		<guid isPermaLink="false">http://apmarketingworks.com.au/Content/?p=62</guid>
		<description><![CDATA[It can take years to build up a brand.  As well as lots of money, hard work and consistent performance yet it just takes months to unravel a brand.  Let&#8217;s look at Qantas.  Qantas 10 years ago was undisputably one of the world&#8217;s best airlines known for safety, reliability, quality aircraft, professional and capable staff, [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>What&#8217;s the bigger risk &#8211; the current economic climate or your sales team?</title>
		<link>http://apmarketingworks.com.au/Content/2008/10/whats-the-bigger-risk-the-current-economic-climate-or-your-sales-team/</link>
		<comments>http://apmarketingworks.com.au/Content/2008/10/whats-the-bigger-risk-the-current-economic-climate-or-your-sales-team/#comments</comments>
		<pubDate>Thu, 16 Oct 2008 22:28:36 +0000</pubDate>
		<dc:creator>Ailsa</dc:creator>
				<category><![CDATA[Brain Food]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://apmarketingworks.com.au/Content/?p=59</guid>
		<description><![CDATA[What&#8217;s going on with sales teams?  I thought everyone was desperate for sales.  We hear it on the radio talk back about times being tough and needing customers. Apparently not! In Melbourne this week.  A woman (let&#8217;s call her Mary) who has the money and the need was looking for a car.  She walked into [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Is Small Business Losing a Competitive Advantage?</title>
		<link>http://apmarketingworks.com.au/Content/2008/08/is-small-business-losing-a-competitive-advantage/</link>
		<comments>http://apmarketingworks.com.au/Content/2008/08/is-small-business-losing-a-competitive-advantage/#comments</comments>
		<pubDate>Wed, 27 Aug 2008 12:13:02 +0000</pubDate>
		<dc:creator>Ailsa</dc:creator>
				<category><![CDATA[Brain Food]]></category>

		<guid isPermaLink="false">http://apmarketingworks.com.au/Content/?p=38</guid>
		<description><![CDATA[One of the major advantages of small business has always been the relationships that staff and owners can develop with customers. Customers usually have direct access to the business owner and staff turnover, particularly if staff is family, tends to be low so customers get to know staff as staff get to know customers. In [...]]]></description>
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