Q:  When customers move on – how do you stop them from moving on from your business?
A:  Keep contact details and follow up on returned mail.
Why don’t businesses care enough about keeping customers to keep their databases updated?  The cost of changing a record is minimal compared to the cost of finding a new customer [...]

Do you need customers and sales fast?  Here are five ideas of how you can drum up sales for your business.
1.  Contact all people or businesses you have worked with before to discuss new work possibilities.
2.  Make contact with past customers and organise a special promotion to entice them back
3. Take out advertisements to find [...]

There are always positives in every situation and a downturn is no exception.  How can a downturn be good news for a business? If you do business with other businesses there is an opportunity that isn’t available in busier times.
Business owners who are not super busy are more open to hearing from you and to [...]

One of the smartest questions for business owners to ask themselves is; have my customers been affected by the global economic crisis? If the answer is no then fantastic nothing to panic about (unless you want to add more stress to your life then fill your boots!) If the answer is yes again don’t hit [...]

A question I am being asked regularly by small business owners is ‘Ailsa is the global economic crisis hitting businesses?’. I reply how have your sales been? Many business operators say that business is going well for them. We all like a one size fits all approach and my favourite mantra is [...]

What can I say just because you can doesn’t mean you should!  I’m sure you have experienced the sudden increase in email newsletters promoting everything in the shop using a ‘one size fits all’ method. It is unwanted, untargeted and e-nnoying!  When times are tough it is important not to don’t give in to negativity [...]

What’s going on with sales teams?  I thought everyone was desperate for sales.  We hear it on the radio talk back about times being tough and needing customers. Apparently not!
In Melbourne this week.  A woman (let’s call her Mary) who has the money and the need was looking for a car.  She walked into three [...]