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	<title>AP Marketing Works. Solutions in marketing, sales, advertising, market research, copy writing, training, customer service, promotions, business planning, coaching and strategy. Melbourne. &#187; Small  Business Tips</title>
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		<title>Assumptions:  Business Booby Traps to Avoid</title>
		<link>http://apmarketingworks.com.au/Content/2010/02/assumptions-business-booby-traps-to-avoid/</link>
		<comments>http://apmarketingworks.com.au/Content/2010/02/assumptions-business-booby-traps-to-avoid/#comments</comments>
		<pubDate>Tue, 02 Feb 2010 06:27:26 +0000</pubDate>
		<dc:creator>Ailsa</dc:creator>
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		<category><![CDATA[Brain Food]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Small  Business Tips]]></category>

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		<description><![CDATA[I experienced some strange business behaviour this January. It’s February now so I’m sure business behaviour will be back on track. Small Business is all about learning. The big lesson I’ve learnt recently is never to assume anything in business. Instead, try and employ contingencies to manage expectations and outcomes. Here are a couple of [...]]]></description>
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		<title>Marketing Gourmet Food and Petrol Together: Can it work?</title>
		<link>http://apmarketingworks.com.au/Content/2010/01/marketing-gourmet-food-and-petrol-together-can-it-work/</link>
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		<pubDate>Tue, 19 Jan 2010 22:51:30 +0000</pubDate>
		<dc:creator>Ailsa</dc:creator>
				<category><![CDATA[Marketing Tips]]></category>
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		<description><![CDATA[Is it possible to to sell gourmet food, wine and petrol all at the same place 24 hours a day&#8230; and have it work? Before my recent trip to Tasmania I would have thought no. But despite being &#8216;marketing challenged&#8217; by Davies Grand Central in Launceston I am inspired by their flexibility to meet the [...]]]></description>
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		<title>Managing Customers at Christmas</title>
		<link>http://apmarketingworks.com.au/Content/2009/12/managing-customers-at-christmas/</link>
		<comments>http://apmarketingworks.com.au/Content/2009/12/managing-customers-at-christmas/#comments</comments>
		<pubDate>Mon, 07 Dec 2009 22:31:45 +0000</pubDate>
		<dc:creator>Ailsa</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Marketing Tips]]></category>
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		<guid isPermaLink="false">http://apmarketingworks.com.au/Content/?p=245</guid>
		<description><![CDATA[I&#8217;m not sure exactly what is supposed to happen at Christmas but it is important for customers that their goods and services are delivered by Christmas.  Now that is fine when there has been plenty of notice, maybe a bit of upfront payment and no pressure.  However&#8230;&#8230;. there is a Christmas madness that takes over [...]]]></description>
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		<title>Economic Constipation not GFC hurting Small Business</title>
		<link>http://apmarketingworks.com.au/Content/2009/09/economic-constipation-not-gfc-hurting-small-business/</link>
		<comments>http://apmarketingworks.com.au/Content/2009/09/economic-constipation-not-gfc-hurting-small-business/#comments</comments>
		<pubDate>Tue, 29 Sep 2009 23:30:17 +0000</pubDate>
		<dc:creator>Ailsa</dc:creator>
				<category><![CDATA[Brain Food]]></category>
		<category><![CDATA[Small  Business Tips]]></category>

		<guid isPermaLink="false">http://apmarketingworks.com.au/Content/?p=217</guid>
		<description><![CDATA[This year in business has definitely been an interesting one.  One trend I have noticed is that consumers and other businesses are holding on to their money.  It&#8217;s not that they don&#8217;t have money &#8211; it&#8217;s just they are not letting it go and this is causing problems or more bluntly &#8211; it&#8217;s causing economic [...]]]></description>
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