The best marketing advice is tailored to each individual business.  Every business sets different annual sales goals, has different resources available for marketing, has different customers and different business owners.  Why then would a one size fits all website solution work?  Often it doesn’t.  What can result is a business over paying for website functionality [...]

All businesses undertake marketing activities.  At the very least they get business cards, a brochure, a website, maybe they undertake advertising, direct marketing campaigns or other targeted promotions.  Increasingly businesses are finding that even their best marketing efforts are not achieving results. Over the next couple of weeks I plan to highlight a range of [...]