Comments for AP Marketing Works. Solutions in marketing, sales, advertising, market research, copy writing, training, customer service, promotions, business planning, coaching and strategy. Melbourne.

Comment on Value Based Pricing by Ailsa

Ailsa — Thu, 18 Mar 2010 23:21:34 +0000

David thanks for your comments. I agree! Being able to find solutions to customers problems is extremely important and communicating how a product or service can do this also communicates the value of this product or service. I believe that customers value products or services because of what those products or services do for them (which may be slightly different for each individual). The more important the benefit to the customer the greater the value they will place on that product or service.
I’m not really on a mission to convert Australians to this way of pricing rather let them know there is another way of pricing. It seems that businesses like the concept and will use it to influence their pricing but still tend to have the same price for everyone regardless of the variation of value from one customer to the next! I certainly see this pricing structure more in industrial marketing.

Comment on Value Based Pricing by David Winch

David Winch — Thu, 18 Mar 2010 16:15:01 +0000

Ailsa

Great to hear of another devotee of Value-Based Pricing.

I would just query a couple of your points though.

2. Customers must place high value on your products or service – I disagree! I believe they should place a value on having their problems fixed or removed. Your products or service can fix or remove their problem, therefore you can charge a small fraction of the value as your price. The customer gets a huge return on investment and, if their self-valuation is high, you get a highly profitable deal. Your skill is therefore to help them see the full value for themselves.

3. Value of your product or service must be communicated often – This goes out of the window! What needs doing often is ensuring the customer is aware of the full value of having their problem fixed or removed.

Are you succeeding in converting many Australians to this way of pricing?

Comment on Contact Us by AP Marketing Works. Solutions in marketing, sales, advertising, market research, copy writing, training, customer service, promotions, business planning, coaching and strategy. Melbourne. » Blog Archive » Value Based Pricing

Wed, 17 Mar 2010 16:06:01 +0000

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Comment on What’s the bigger risk – the current economic climate or your sales team? by Lesley Pageau

Lesley Pageau — Fri, 22 Jan 2010 00:32:59 +0000

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Comment on Costco – Nightclub Marketing Strategy in Shopping by Sandi

Sandi — Wed, 20 Jan 2010 21:54:03 +0000

As a Canadian shopper I have had Costco around for some time. Every time I go it costs me $300.00 – what do I buy? Stuff. Not that I don’t go I save $300.00 and I buy stuff closer to home, no need to have my cart searched, have to find storage for all the bulk items and here’s the kicker -
All the bargains I thought were a Costco special – I’ve found cheaper at my regular shops – who don’t charge me a membership fee.
Costco – Not for me!
Maybe I’m too old for the night club scene too!

Comment on Marketing Gourmet Food and Petrol Together: Can it work? by Ailsa

Ailsa — Wed, 20 Jan 2010 00:59:33 +0000

Thanks Frank – sounds like a good idea I’ll give them a buzz.

Comment on Marketing Gourmet Food and Petrol Together: Can it work? by Frank - Our Hiking Blog

Frank - Our Hiking Blog — Tue, 19 Jan 2010 23:13:22 +0000

Great post Alisa!
I have been there and it IS rather confusing until you actually enter the store then there is a vast array of local products!

Thought you might have “touched em up” for a website, that’s how I have got a couple in my day. I ALWAYS ask: “Have you got a website?” 90% it is nah or yep BUT it is out of date, needs works etc. Great way to generate new biz!

Comment on Avoidance – Small Business Marketing Enemy No 1 Part 1 by Margaret

Margaret — Wed, 09 Sep 2009 07:50:19 +0000

I recently came across your blog and have been reading along. I thought I would leave my first comment. I don’t know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.

Margaret

http://businesseshome.net

Comment on Drumming Up New Customers and Sales by Ross Craven

Ross Craven — Fri, 15 May 2009 11:16:15 +0000

To me this is a really good article because at the start it is coming right in your face by asking you a question, which tries to get you thinking. Then after the question, they tell you the ideas about the question which would explain the steps you should follow.

Comment on E-nnoying: Overuse of email marketing by kasimo

kasimo — Fri, 13 Mar 2009 08:45:12 +0000

Wonderful ! very good info. keep it up.