Comments for AP Marketing Works. Solutions in marketing, sales, advertising, market research, copy writing, training, customer service, promotions, business planning, coaching and strategy. Melbourne.

Comment on Websites to meet your budget and business requirements by Buy acai berry

Buy acai berry — Fri, 22 May 2009 16:35:26 +0000

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Comment on Websites to meet your budget and business requirements by Buy creatine

Buy creatine — Tue, 19 May 2009 21:00:06 +0000

Interesting article, i will come back to your blog soon, best regards

Comment on Drumming Up New Customers and Sales by Ross Craven

Ross Craven — Fri, 15 May 2009 11:16:15 +0000

To me this is a really good article because at the start it is coming right in your face by asking you a question, which tries to get you thinking. Then after the question, they tell you the ideas about the question which would explain the steps you should follow.

Comment on E-nnoying: Overuse of email marketing by kasimo

kasimo — Fri, 13 Mar 2009 08:45:12 +0000

Wonderful ! very good info. keep it up.

Comment on E-nnoying: Overuse of email marketing by Ailsa

Ailsa — Fri, 20 Feb 2009 00:53:05 +0000

Hi Bridget there are a number of low cost options. Most e-newsletter packages provide the features that you have requested. http://www.marketinggeek.tv offers a DIY enewsletter with the option of having DIY or with some help. You can link them up with your contact form on your website to gather information as well. The costs involved with e-newsletters come in three ways 1. buying software, 2 buying a template or 3 sending it out. It’s important to get the right one for you.

Comment on Marketing Vs Smart Marketing: Part 1 – Business Attributes by mbi knowledge « mbi Marketing

mbi knowledge « mbi Marketing — Thu, 19 Feb 2009 15:16:04 +0000

[...] Business Attributes, Marketing vs Smart Marketing: Part 1 (Page, 2009): Here’s a good article on the realities of a value chain and what it means to you. [...]

Comment on E-nnoying: Overuse of email marketing by Bridget

Bridget — Thu, 19 Feb 2009 01:03:07 +0000

Ailsa, what would you say is a great, low cost system for managing and segmenting your client base for email communication purposes? I would love one that would send out a “wld you lik to stay on the database?” and then some questions to tailor to their interests…e.g weight loss vs anti-ageing vs family nutrition, etc

Hope I am making sense…I know what I am looking for but not how to explain lol

Thank you!

Bridget

Comment on Be Glass Half Full for Sales! by Ailsa

Ailsa — Thu, 05 Feb 2009 06:38:58 +0000

I still think there are opportunities in every industry. May the smart businesses triumph!

Comment on Be Glass Half Full for Sales! by Funkygorilla

Funkygorilla — Thu, 05 Feb 2009 03:30:15 +0000

This is a great opportunity for small business. It is far more likely to be the large corporations with large support networks that struggle with efficiency. This is the time where small business flexibility and service should pay off. If you are small you won’t have any deadwood and you can only grow.

Obviously this is a generalization. I wouldn’t like to be in publishing at the moment, big or small!

Comment on Eroding a Brand by Steve

Steve — Fri, 02 Jan 2009 08:01:39 +0000

Speaking as a ‘pommy’ I always saw Qantas as the world’s safest airline, until recently at least. I suppose they still are – just. But recent events have shaken that image…

I know people that flew Qantas PURELY because they were the world’s safest airline. They were nervous passengers or had nervous partners and the extra price on the ticket was worth it because you were confident nothing would go wrong. That competitive edge has been eroded and will take years to regain, if it’s even possible.

I agree with Ailsa, Qantas have taken what they had and shoved it squarely down the toilet by totally misunderstanding that price is not everything. I think Funkyg has misunderstood that too – there is a high price associated with quality (and in aviation, the measure of quality is related to safety).

The next few years for Qantas will be crucial if they can regain their reputation they might just make it. Otherwise they’ll become another mediocre airline and someone else will move into their spot.