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	<title>AP Marketing Works. Solutions in marketing, sales, advertising, market research, copy writing, training, customer service, promotions, business planning, coaching and strategy. Melbourne.</title>
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		<title>Assumptions:  Business Booby Traps to Avoid</title>
		<link>http://apmarketingworks.com.au/Content/2010/02/assumptions-business-booby-traps-to-avoid/</link>
		<comments>http://apmarketingworks.com.au/Content/2010/02/assumptions-business-booby-traps-to-avoid/#comments</comments>
		<pubDate>Tue, 02 Feb 2010 06:27:26 +0000</pubDate>
		<dc:creator>Ailsa</dc:creator>
				<category><![CDATA[]]></category>
		<category><![CDATA[Brain Food]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Small  Business Tips]]></category>

		<guid isPermaLink="false">http://apmarketingworks.com.au/Content/?p=271</guid>
		<description><![CDATA[I experienced some strange business behaviour this January.  It’s February now so I’m sure business behaviour will be back on track.  Small Business is all about learning.  The big lesson I’ve learnt recently is never to assume anything in business.  Instead, try and employ contingencies to manage expectations and outcomes.  [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Marketing Gourmet Food and Petrol Together: Can it work?</title>
		<link>http://apmarketingworks.com.au/Content/2010/01/marketing-gourmet-food-and-petrol-together-can-it-work/</link>
		<comments>http://apmarketingworks.com.au/Content/2010/01/marketing-gourmet-food-and-petrol-together-can-it-work/#comments</comments>
		<pubDate>Tue, 19 Jan 2010 22:51:30 +0000</pubDate>
		<dc:creator>Ailsa</dc:creator>
				<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Small  Business Tips]]></category>

		<guid isPermaLink="false">http://apmarketingworks.com.au/Content/?p=262</guid>
		<description><![CDATA[Is it possible to to sell gourmet food, wine and petrol all at the same place 24 hours a day&#8230; and have it work?  Before my recent trip to Tasmania I would have thought no.  But despite being &#8216;marketing challenged&#8217; by Davies Grand Central in Launceston I am inspired by their flexibility to [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Managing Customers at Christmas</title>
		<link>http://apmarketingworks.com.au/Content/2009/12/managing-customers-at-christmas/</link>
		<comments>http://apmarketingworks.com.au/Content/2009/12/managing-customers-at-christmas/#comments</comments>
		<pubDate>Mon, 07 Dec 2009 22:31:45 +0000</pubDate>
		<dc:creator>Ailsa</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Small  Business Tips]]></category>

		<guid isPermaLink="false">http://apmarketingworks.com.au/Content/?p=245</guid>
		<description><![CDATA[I&#8217;m not sure exactly what is supposed to happen at Christmas but it is important for customers that their goods and services are delivered by Christmas.  Now that is fine when there has been plenty of notice, maybe a bit of upfront payment and no pressure.  However&#8230;&#8230;. there is a Christmas madness that takes over [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Yarram Positive Marketing that Works!</title>
		<link>http://apmarketingworks.com.au/Content/2009/11/yarram-postive-marketing-that-works/</link>
		<comments>http://apmarketingworks.com.au/Content/2009/11/yarram-postive-marketing-that-works/#comments</comments>
		<pubDate>Wed, 18 Nov 2009 00:31:30 +0000</pubDate>
		<dc:creator>Ailsa</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://apmarketingworks.com.au/Content/?p=238</guid>
		<description><![CDATA[
Last week I was lucky enough to travel to the small town of Yarram which is approximately 3 hours south of Melbourne in Gippsland.  My impressions of the town was that it was a really energised and interesting place.  I was surprised that a population of just 2,100 was creating such a buzz.  I then [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Costco &#8211; Nightclub Marketing Strategy in Shopping</title>
		<link>http://apmarketingworks.com.au/Content/2009/10/costco-nightclub-marketing-strategy-in-shopping/</link>
		<comments>http://apmarketingworks.com.au/Content/2009/10/costco-nightclub-marketing-strategy-in-shopping/#comments</comments>
		<pubDate>Fri, 30 Oct 2009 04:05:19 +0000</pubDate>
		<dc:creator>Ailsa</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>

		<guid isPermaLink="false">http://apmarketingworks.com.au/Content/?p=224</guid>
		<description><![CDATA[What makes people

Line      up for 30 minutes to get into a store that is not having a stocktake sale?
Pay      a member joining fee to be able to purchase at the store?
Spend      a lot of money to supposedly save money?

Answer: Costco
I [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Economic Constipation not GFC hurting Small Business</title>
		<link>http://apmarketingworks.com.au/Content/2009/09/economic-constipation-not-gfc-hurting-small-business/</link>
		<comments>http://apmarketingworks.com.au/Content/2009/09/economic-constipation-not-gfc-hurting-small-business/#comments</comments>
		<pubDate>Tue, 29 Sep 2009 23:30:17 +0000</pubDate>
		<dc:creator>Ailsa</dc:creator>
				<category><![CDATA[Brain Food]]></category>
		<category><![CDATA[Small  Business Tips]]></category>

		<guid isPermaLink="false">http://apmarketingworks.com.au/Content/?p=217</guid>
		<description><![CDATA[This year in business has definitely been an interesting one.  One trend I have noticed is that consumers and other businesses are holding on to their money.  It&#8217;s not that they don&#8217;t have money &#8211; it&#8217;s just they are not letting it go and this is causing problems or more bluntly &#8211; it&#8217;s causing economic [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Small Business Owner&#8217;s Sick Policy</title>
		<link>http://apmarketingworks.com.au/Content/2009/09/small-business-owners-sick-policy/</link>
		<comments>http://apmarketingworks.com.au/Content/2009/09/small-business-owners-sick-policy/#comments</comments>
		<pubDate>Tue, 29 Sep 2009 06:38:33 +0000</pubDate>
		<dc:creator>Ailsa</dc:creator>
				<category><![CDATA[Brain Food]]></category>
		<category><![CDATA[Marketing Strategy]]></category>

		<guid isPermaLink="false">http://apmarketingworks.com.au/Content/?p=213</guid>
		<description><![CDATA[Sounds a bit crazy I know particularly if you are a one person band, but when you get sick how does your business cope?  How do you manage your customers? How do you manage your recovery?  If you are like me and many other business owners out there, we don&#8217;t have time to [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Avoidance &#8211; Small Business Marketing Enemy No 1 Part 1</title>
		<link>http://apmarketingworks.com.au/Content/2009/08/avoidance-small-business-marketing-enemy-no-1-part-1/</link>
		<comments>http://apmarketingworks.com.au/Content/2009/08/avoidance-small-business-marketing-enemy-no-1-part-1/#comments</comments>
		<pubDate>Mon, 24 Aug 2009 23:02:04 +0000</pubDate>
		<dc:creator>Ailsa</dc:creator>
				<category><![CDATA[Marketing Tips]]></category>

		<guid isPermaLink="false">http://apmarketingworks.com.au/Content/?p=204</guid>
		<description><![CDATA[Avoidance is a natural human instinct and can be helpful in situations like avoiding being hit by a car.  Avoidance in business however, can have a damaging effect and actually put your business at risk.  Here are three common things business owners avoid and why.
1.  Don’t want to hear negative feedback so avoid all forms [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Tough Times or Tough To Update Your Database?</title>
		<link>http://apmarketingworks.com.au/Content/2009/07/tough-times-or-tough-to-update-your-database/</link>
		<comments>http://apmarketingworks.com.au/Content/2009/07/tough-times-or-tough-to-update-your-database/#comments</comments>
		<pubDate>Wed, 15 Jul 2009 04:21:06 +0000</pubDate>
		<dc:creator>Ailsa</dc:creator>
				<category><![CDATA[]]></category>
		<category><![CDATA[Brain Food]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://apmarketingworks.com.au/Content/?p=197</guid>
		<description><![CDATA[Q:  When customers move on – how do you stop them from moving on from your business?
A:  Keep contact details and follow up on returned mail.
Why don’t businesses care enough about keeping customers to keep their databases updated?  The cost of changing a record is minimal compared to the cost of finding a new customer [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>What Australians are Thinking Right Now</title>
		<link>http://apmarketingworks.com.au/Content/2009/06/what-are-australians-are-thinking-right-now/</link>
		<comments>http://apmarketingworks.com.au/Content/2009/06/what-are-australians-are-thinking-right-now/#comments</comments>
		<pubDate>Tue, 23 Jun 2009 20:13:41 +0000</pubDate>
		<dc:creator>Ailsa</dc:creator>
				<category><![CDATA[]]></category>

		<guid isPermaLink="false">http://apmarketingworks.com.au/Content/?p=193</guid>
		<description><![CDATA[Recently I attended a breakfast by the Australian Marketing Institute where David Chalke from Quantum Market Research gave a presentation on the latest social research into how Australians were feeling about the GFC and how this affects marketing right now.  It was an excellent presentation relevant for all businesses. A take home message is [...]]]></description>
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