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	<title>AP Marketing Works. Solutions in marketing, sales, advertising, market research, copy writing, training, customer service, promotions, business planning, coaching and strategy. Melbourne.</title>
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		<title>What Australians are Thinking Right Now</title>
		<link>http://apmarketingworks.com.au/Content/2009/06/what-are-australians-are-thinking-right-now/</link>
		<comments>http://apmarketingworks.com.au/Content/2009/06/what-are-australians-are-thinking-right-now/#comments</comments>
		<pubDate>Tue, 23 Jun 2009 20:13:41 +0000</pubDate>
		<dc:creator>Ailsa</dc:creator>
				<category><![CDATA[]]></category>

		<guid isPermaLink="false">http://apmarketingworks.com.au/Content/?p=193</guid>
		<description><![CDATA[Recently I attended a breakfast by the Australian Marketing Institute where David Chalke from Quantum Market Research gave a presentation on the latest social research into how Australians were feeling about the GFC and how this affects marketing right now.  It was an excellent presentation relevant for all businesses. A take home message is [...]]]></description>
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		<title>Social Media for Small Business: What, Why, How, When, Who</title>
		<link>http://apmarketingworks.com.au/Content/2009/05/social-media-for-small-business-what-why-how-when-who/</link>
		<comments>http://apmarketingworks.com.au/Content/2009/05/social-media-for-small-business-what-why-how-when-who/#comments</comments>
		<pubDate>Tue, 26 May 2009 19:54:42 +0000</pubDate>
		<dc:creator>Ailsa</dc:creator>
				<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://apmarketingworks.com.au/Content/?p=179</guid>
		<description><![CDATA[


As small business owners we are busy. There are not enough hours in the day and the thought of adding extra tasks to an already ridiculously long to do list is about as appealing as poking yourself in your eye with a knitting needle! There is a love hate relationship with many small businesses about [...]]]></description>
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		<title>Drumming Up New Customers and Sales</title>
		<link>http://apmarketingworks.com.au/Content/2009/05/drumming-up-new-customers-and-sales/</link>
		<comments>http://apmarketingworks.com.au/Content/2009/05/drumming-up-new-customers-and-sales/#comments</comments>
		<pubDate>Tue, 12 May 2009 07:26:17 +0000</pubDate>
		<dc:creator>Ailsa</dc:creator>
				<category><![CDATA[]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://apmarketingworks.com.au/Content/?p=173</guid>
		<description><![CDATA[Do you need customers and sales fast?  Here are five ideas of how you can drum up sales for your business.
1.  Contact all people or businesses you have worked with before to discuss new work possibilities.
2.  Make contact with past customers and organise a special promotion to entice them back
3. Take out advertisements to find [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Marketing Messages &amp; Methods in a Downturn</title>
		<link>http://apmarketingworks.com.au/Content/2009/05/marketing-messages-methods-in-a-downturn/</link>
		<comments>http://apmarketingworks.com.au/Content/2009/05/marketing-messages-methods-in-a-downturn/#comments</comments>
		<pubDate>Tue, 12 May 2009 07:18:23 +0000</pubDate>
		<dc:creator>Ailsa</dc:creator>
				<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://apmarketingworks.com.au/Content/?p=170</guid>
		<description><![CDATA[There are always positives in every situation and a downturn is no exception.  How can a downturn be good news for a business? If you do business with other businesses there is an opportunity that isn&#8217;t available in busier times.
Business owners who are not super busy are more open to hearing from you and to [...]]]></description>
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		<title>Marketing in Tough Times:  An argument for all guns blazing!</title>
		<link>http://apmarketingworks.com.au/Content/2009/04/marketing-in-tough-times-an-argument-for-all-guns-blazing/</link>
		<comments>http://apmarketingworks.com.au/Content/2009/04/marketing-in-tough-times-an-argument-for-all-guns-blazing/#comments</comments>
		<pubDate>Tue, 14 Apr 2009 12:42:40 +0000</pubDate>
		<dc:creator>Ailsa</dc:creator>
				<category><![CDATA[Marketing Tips]]></category>

		<guid isPermaLink="false">http://apmarketingworks.com.au/Content/?p=140</guid>
		<description><![CDATA[There are some real advantages for businesses to come out all guns blazing with their marketing in uncertain times. Firstly it’s the opposite of what most businesses are doing so for that reason alone can provide many strategic benefits. Secondly marketing activities are often cheaper in ‘tough times’. Thirdly you get to stay business fit [...]]]></description>
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		<title>Websites to meet your budget and business requirements</title>
		<link>http://apmarketingworks.com.au/Content/2009/03/websites-to-meet-your-budget-and-business-requirements/</link>
		<comments>http://apmarketingworks.com.au/Content/2009/03/websites-to-meet-your-budget-and-business-requirements/#comments</comments>
		<pubDate>Tue, 31 Mar 2009 04:51:47 +0000</pubDate>
		<dc:creator>Ailsa</dc:creator>
				<category><![CDATA[Using a Marketing Consultant]]></category>

		<guid isPermaLink="false">http://apmarketingworks.com.au/Content/?p=128</guid>
		<description><![CDATA[The best marketing advice is tailored to each individual business.  Every business sets different annual sales goals, has different resources available for marketing, has different customers and different business owners.  Why then would a one size fits all website solution work?  Often it doesn&#8217;t.  What can result is a business over paying for website functionality [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Business Lessons from Bushfire</title>
		<link>http://apmarketingworks.com.au/Content/2009/03/business-lessons-from-bushfire/</link>
		<comments>http://apmarketingworks.com.au/Content/2009/03/business-lessons-from-bushfire/#comments</comments>
		<pubDate>Tue, 03 Mar 2009 06:33:53 +0000</pubDate>
		<dc:creator>Ailsa</dc:creator>
				<category><![CDATA[]]></category>

		<guid isPermaLink="false">http://apmarketingworks.com.au/Content/?p=121</guid>
		<description><![CDATA[In the next few days I will be assisting businesses affected by the bush fires through the Small Business Mentoring Service and whilst many businesses are concerned about the global economic crisis, spare a thought for businesses who have lost customers, offices, records, staff and so much more.  I&#8217;ve been thinking about what these businesses [...]]]></description>
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		<title>Finding Opportunities in Pessimistic Times</title>
		<link>http://apmarketingworks.com.au/Content/2009/02/finding-opportunities-in-pessimistic-times/</link>
		<comments>http://apmarketingworks.com.au/Content/2009/02/finding-opportunities-in-pessimistic-times/#comments</comments>
		<pubDate>Tue, 17 Feb 2009 05:58:38 +0000</pubDate>
		<dc:creator>Ailsa</dc:creator>
				<category><![CDATA[Brain Food]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://apmarketingworks.com.au/Content/?p=105</guid>
		<description><![CDATA[One of the smartest questions for business owners to ask themselves is; have my customers been affected by the global economic crisis? If the answer is no then fantastic nothing to panic about (unless you want to add more stress to your life then fill your boots!) If the answer is yes again don&#8217;t hit [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Be Glass Half Full for Sales!</title>
		<link>http://apmarketingworks.com.au/Content/2009/02/be-glass-half-full-for-sales/</link>
		<comments>http://apmarketingworks.com.au/Content/2009/02/be-glass-half-full-for-sales/#comments</comments>
		<pubDate>Tue, 03 Feb 2009 19:06:43 +0000</pubDate>
		<dc:creator>Ailsa</dc:creator>
				<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://apmarketingworks.com.au/Content/?p=85</guid>
		<description><![CDATA[A question I am being asked regularly by small business owners is &#8216;Ailsa is the global economic crisis hitting businesses?&#8217;.  I reply how have your sales been?  Many business operators say that business is going well for them.  We all like a one size fits all approach and my favourite mantra is [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Don&#8217;t Look a Complaining Customer in the Mouth</title>
		<link>http://apmarketingworks.com.au/Content/2008/12/dont-look-a-complaining-customer-in-the-mouth/</link>
		<comments>http://apmarketingworks.com.au/Content/2008/12/dont-look-a-complaining-customer-in-the-mouth/#comments</comments>
		<pubDate>Tue, 02 Dec 2008 10:18:10 +0000</pubDate>
		<dc:creator>Ailsa</dc:creator>
				<category><![CDATA[Brain Food]]></category>
		<category><![CDATA[Marketing Tips]]></category>

		<guid isPermaLink="false">http://apmarketingworks.com.au/Content/?p=75</guid>
		<description><![CDATA[If a customer who complains is a gift for business why do customers ignore them?  In my particular situation I wrote a detailed letter (yes very old school on paper with an envelope) to Qantas over really really bad service I received, I also emailed as well just to make sure and 6 weeks has [...]]]></description>
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		<slash:comments>1</slash:comments>
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