A perfect way to inspire and motivate you in your marketing. Covering topics what is marketing, how marketing relates to sales, common marketing mistakes that cost money, steps to take to hit your mark, bright ideas on a shoe string. (Recommended listening 4 times per year)

Professionally produced high quality audio CD that is perfect for businesses looking for new ideas or are currently involved in sponsorship. Covering topics including the basics of sponsorship and ways that a business can get a better deal and increase customers through sponsorship. This professionally produced high quality audio CD is a must for any business wanting to get a good deal for their sponsorship dollar. Recommended listening twice a year and before signing any sponsorship deals.

Do you cringe in the corner at the thought of taking on the competition or do you come out with the boxing gloves ready to give it your best shot? Small businesses can and do take on the competition and win but you need to be ready. Ailsa Page from AP Marketing Works will help you tame the competition beast and be better positioned to make the most of new opportunities and reignite old ones. If you want to be business match fit - this is CD for you

Would you like to increase your profitability by 10-20% overnight? It is possible - all you need to do is put up your prices! Simple! Or is it? Many businesses face this dilemma everyday. Are you concerned that if you put up your price you will lose business? You are not alone and sometimes that is exactly what does happen. Pricing is serious business. Knowing when and how to put up your price is vital for business success. In this seminar presented by Ailsa Page from AP Marketing Works you will get answers to some of these hardest marketing questions and - who knows, after listening to this CD you may learn that you can put up your prices and instantly increase your profits.

Every business aspires to having loyal customers…and why not? Loyal customers are not only a delight to serve, they help find you even more customers by recommending you to their friends and associates. And they are ‘cheaper’ to keep than having to continually find new customers. Ailsa Page, AP Marketing Works, will help you discover the secrets of achieving customer loyalty and lead you through the maze of official loyalty programmes that are on offer. Unless you already have 100% customer loyalty this CD is for you.

Your choice of distribution channels is a key ingredient to a successful business growth strategy. Sales channels strategy can not be decided lightly as it can make or break your business or even worse set you on a path of declining profitability. Ailsa Page, Managing Director of AP Marketing Works shares some rules around creating successful sales channels and the mistakes that many businesses make that cost profits and sales.