Every business aspires to having loyal customers…and why not? Loyal customers are not only a delight to serve, they help find you even more customers by recommending you to their friends and associates. And they are ‘cheaper’ to keep than having to continually find new customers. Ailsa Page, AP Marketing Works, will help you discover the secrets of achieving customer loyalty and lead you through the maze of official loyalty programmes that are on offer. Unless you already have 100% customer loyalty this CD is for you.