Marketing For Small Business DVD with three presentations on marketing topics for small business.
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Marketing on a shoestring: Ailsa Page, AP Marketing Works
At the core of every business, regardless of the business age, style or product, whether your prime marketing activity is networking and generating word of mouth, or staging promotions and advertising campaigns, in this session Ailsa provides you with some jargon-free handy hints and tips on cost effective marketing tactics from direct-mail to sponsorships and everything in between.
Top 13 tips for great customer service: Debra Templar, Australian Retail Services
Debra Templar tells it like it is with regard to Customer Service. If the secret to great customer service is to put ourselves in the shoes of our customers, why is it that most of our systems and processes are designed for the functionality of our business. This presentation will leave you with a new appreciation of the importance of great customer service plus Debra’s top 13 Tips 0 things that you can introduce immediately to ensure your business survival and growth.
Establishing a point of difference—How to position your business in a crowded market place: David Wilson, Business Coach
Why would a customer come to you vs your competitors? What is your business ‘point of difference” ? How do you position your business in the mind of your potential customers? In this session David will provide you with the tools to investigate your market, evaluate your position within it and instigate your point of difference, to ensure that you stand out from the crowd.Price: $49.95
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