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Avoidance – Small Business Marketing Enemy No 1 Part 1

Avoidance is a natural human instinct and can be helpful in situations like avoiding being hit by a car.  Avoidance in business however, can have a damaging effect and actually put your business at risk.  Here are three common things business owners avoid and why.
1.  Don’t want to hear negative feedback so avoid all forms [...]

Social Media for Small Business: What, Why, How, When, Who

As small business owners we are busy. There are not enough hours in the day and the thought of adding extra tasks to an already ridiculously long to do list is about as appealing as poking yourself in your eye with a knitting needle! There is a love hate relationship with many small businesses about [...]

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