Services
AP Marketing Works has five key services:
3. Virtual Marketing Department
5. Marketing Strategy and Implementation
Research
Research is the secret ingredient behind a smart strategy. Without really knowing what’s going on how can you develop a clever strategy? To get good research it has to be conducted in the appropriate manner by the appropriate person. This requires skills and experience. The result of conducting good research is that your company will be viewed in a positive light.
1. Consumer Research – your customers, your potential customers. The key to attracting more customers is to understand the ones you’ve already got. We work with our research partners Strategic Data to provide you with the best and most rigorous research that delivers you the information you need in a format that you understand. We can also help you discover the best ways of reaching your customers.
2. Competitor Research
Your competitors that you know, the ones you don’t know and your potential competitors. Who are you really competing with and what makes you different? What are their staff like compared to yours? What are your strengths in comparison and your weaknesses? Harnessed with this knowledge you can start to develop smart strategies to take on your competitors.
3. Market Research
Is there actually a need for what you want to sell? Are their markets you haven’t reached yet? How big are they? Who is interested and how much are they prepared to pay. How are you going to reach your customers? Vital information for expansion, new product development or a new business idea.
4. Customer Research
Everything you want to know about your customers that they won’t tell you but will tell us. That’s right one of the most powerful things you can discover is that your prices are too cheap! We also have the ability to problem solve on your behalf if we discover a customer problem you were unaware of. We can measure customer satisfaction on a regular basis to increase your chances of holding on to your customers.
Knowledge and Training To Build Marketing Capacity
Qualified and experienced in training we can customize a training program to
- Train your staff
- Coach junior marketing staff
- Coach non marketing staff
- Train you
- Train your board
Our training is practical, fun and efficient and tailored to meet your individual needs
Virtual Marketing Department
No need to worry about staff hiring, management, superannuation and succession. Get AP Marketing Works to be your marketing department. That’s right we can provide all your marketing services and work with your staff. You get our experience, professionalism for a fixed price without the hassle of finding and keeping staff. In many cases AP Marketing Works outlasts most staff, is cheaper than employing staff, is 100% business expense and protects your corporate knowledge at the same time.
Work With Your Current Team For Great Results
Get the expertise of a Marketing Director without the price tag. Ailsa will work with your marketing team to ensure that the marketing plan is measurable and that actions are realistic and accountable. Monthly meetings with the team will ensure they remain on track with phone and email access to Ailsa for guidance anytime.
Marketing Strategy and Implementation – A Smart Strategy to Suit Your Business
We will work with you to develop, plan and implement your marketing strategy. We can implement as much or as little as you like. The most important thing is that we will keep you on track and make implementing your marketing easy and a fun experience.
This includes
- Marketing Strategy Development
- Marketing Action Plan – who, when, how
- Monthly Monitoring and Evaluation
Contact us now to find how our bright ideas can help you to business success!
